How to find authentic Venetian paper shops in Florence & Online

Florence Shopping Guide on Handmade Marbled Paper & Fine Online-Shops

When it comes to purchasing high-quality Venetian paper, there are several options available, each offering its unique charm and benefits. Learn about the different design styles of marbled paper and learn how to detect good quality.

You want to learn about the history of marbled paper? Go to my article about the path of the marbled paper to Florence.

Marbled Paper Products by Il Torchio di Erin Ciulla, Florence

How to shop authentic Marbled Paper

Authentic marbled paper is not defined by its origin but by the technique. The origins of the technique go way back to ancient Asia and Turkey, in Europe, it’s very much connected to the city of Florence.

Identify the different styles of Marbled Paper

Every handmade paper is unique, but certain patterns can help you narrow down your search. Identifying a specific style can make it easier to find what you're looking for.

Pavone (Peacock)

This pattern resembles the vibrant feathers of a peacock and is crafted using specialized tools to create its characteristic fan-like design.

 

Chiocciola (Snail) or Conchiglia (Shell)

This design mimics the spiral of a shell or snail, achieved by using a stylus to create swirling, fluid shapes that convey a sense of motion.


Image: Marbled endpaper from a book bound in France around 1735 Chiocciola Paper Style

 

Marmo Pettinato (Combed Marble)

Created by dragging a comb-like tool through the pigments, this pattern gives a distinctive “combed” effect, with lines that appear to have been brushed. Image shows a modern 20th c. marbled paper, Wide comb; Image source University of Washington

 

Marble Imitating Paper Drops

Marbled endpaper from ‘A Dissertation on oriental gardening’ by William Chambers, London, 1772. Image credit Leeds University Library.

 

Marble Imitating Paper Lines

Marble Imitating Style by Florentine Bookmaker Parione.

 

Where to buy Venetian Paper in Florence

Nothing compares to buying Venetian paper straight from its source. If you're visiting Florence, don’t miss the opportunity to explore the local artisan workshops. Here, you can witness the magic of handcrafted marble paper firsthand, watching skilled craftsmen meticulously create stunning marbled designs. This experience not only connects you with the art but also ensures you’re getting authentic, high-quality products.

Quality Check

When choosing handmade marbled paper as a souvenir, look for vibrant colors and unique patterns, which indicate skilled craftsmanship. Each piece should have slight irregularities, making it distinct from mass-produced versions. Also, check the paper’s quality—genuine handmade varieties are often more durable and have a luxurious feel. These features not only reflect traditional artistry but also make for a memorable and special keepsake.

My Favorite Shops for Marbled Paper in Florence:

Giulio Giannini & Figlio (Florence)

One of Florence's oldest and most revered paper makers, Giulio Giannini & Figlio offers a wide range of traditional Florentine marbled papers, as well as decorative pencils and stationery.


37r Piazza Pitti, Florence, Italy
www.giuliogiannini.com

 

Ricardo Luci Firenze - Historical Workshop & Show

In 1908, Riccardo’s great-grandfather began binding books. Over one hundred years later Riccardo uses the same techniques. Carrying on the tradition of Florentine bookbinding made entirely by hand. www.riccardoluci.com

 

Il Torchio di Erin Ciulla - Tradition & Design

The Florentine bookbinder at Via de’ Bardi 17 blends tradition with modern design, using innovative marbling techniques and unique materials like inner tubes and wooden covers. For more, visit their website at www.legatoriailtorchio.com

 

Order Venetian Marbled Paper Online:

If you’re unable to visit Florence, many artisans and specialty shops offer Venetian paper online. Ordering from reputable online stores allows you to access a wide range of designs and qualities, ensuring you find the perfect paper for your needs. Look for stores that source their paper directly from Florentine artisans to ensure authenticity.

Jess Goulty - Hand Marbled papers made in the UK

Papers with personality! Joyfully exuberant hand marbled paper made in England. Check out her stunning Instagram

Giulio Giannini e Figlio - Tradition That Ships Worldwide

Already mentioned before: Giulio Giannini is one of Florence's oldest and most revered paper makers, Go to their Shop


Find a Store in Your Region:

Another option is to search for specialty stores in your region that carry Venetian paper. Many art supply shops and boutique stores around the world stock these beautiful papers. Visiting a local store allows you to see and feel the paper before purchasing, ensuring it meets your quality expectations.

Paper Marbling - Do it yourself

For those with a creative spirit, consider trying your hand at making your own marbled paper. Especially when you are in Florence you might be lucky and there are spots at a workshop. If you are reading this from another part in the world: There are plenty of tutorials and kits available that guide you through the process, allowing you to create unique designs tailored to your preferences. While it may not be the same as traditional Venetian paper, it’s a fun and rewarding way to engage with the craft. And there are many ways to use Venetian Paper. I am thinking of Postcards, Holidaycards, Guestbooks, Invitations, Decorating Bowls, Key chains and so on.


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The Journey of the Marbled Paper to Florence